Having worked closely with Ann in my previous job as the Director of Advertising for Continental Airlines, I can ensure that Ann’s writing style is both direct and lyrical. Her key priority is message comprehension yet her style allows for tone and creative expression. Whether it is advertising headlines, collateral copy or Web content, Ann is more than qualified for the job. Most importantly, she is a joy to work with. She is patient, thoughtful and fun. Therefore, I strongly recommend AMS Writing.
I enthusiastically recommend Ann Silva at AMS Writing. Our business routinely requires on-target, quick-turnaround copywriting. Ann has proven to be a reliable resource for timely, creative and insightful headlines and copy. On numerous occasions, Ann has delivered well-researched and highly creative brochure and advertising copy—ahead of schedule. Our FORTUNE list clients demand professional and compelling writing that breaks through the common copy clutter found in so many contemporary pieces of collateral. We rely on Ann to keep us fresh, concise and on time.
In launching a new airline, we had the opportunity to develop something unique, different and more appreciated by our customers. While they expected to have a magazine onboard, we knew pages filled with advertisements were not what they wanted. We received bids from the current in-flight magazine publishers and challenged others to step out of the box, but never received quite what we were looking for—until we found Ann. She was always open to new ideas and added great creativity of her own. In addition to meeting our budget, Ann defined the complementary personality of our magazine through its name and tagline, established its content framework with the bones for further development and change, built a network of contributors, procured the articles, edited all material, and each month consistently delivered an informative, entertaining and award-winning publication that reinforced our brand and enhanced the travel experiences of our customers.
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Ann simply gets it, no matter the industry. We had to come up with a compelling, overall message for a brand new Web 2.0 concept for the recruiting industry that would appeal to companies, recruiters, and the working public—not to mention an individual message for each of these groups—no easy task. Ann does not have a recruitment background or experience, and I had too much. She was great at letting me spill thoughts out of my brain, listening to what I “wanted” to say, and then writing it in a way that really worked and would actually fit on a Web page. Most important is that her first draft was usually dead on, which really helped save time. She is great fun to work with and I would recommend her to anyone.
Ann Silva has been the “eagle eye” behind several highly detailed industrial catalogs we’ve produced for large clients. Her exceptional proofreading skills and quick turnaround time—in even the most difficult cases—have kept our output accurate and our workflow on schedule.
As a 20-year marketing communications veteran, I have worked with no other copywriter whom I consider Ann’s equal. Only one or two have even come close. Ann consistently displays an innate ability to quickly and fully grasp complex concepts, and communicates them to her reader in a clear, concise voice. She simply gets it. With experience in both agency and corporate settings, Ann understands the universal importance of deadlines, and is unfailingly reliable at keeping projects moving ahead on schedule.
If you want to take your communications and marketing effectiveness to the next level, look no further than Ann at AMS Writing. We have worked with Ann on several traditional and interactive projects, and can always rely on her to produce creative, compelling copy—and fast! She is easy to work with and can easily grasp complex ideas and transform them into bite-sized bits that are easy to understand.
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I’d love to see your brand’s big picture, speak your customer’s language, and deliver communications that connect.